Market Researcher


Job Description

  1. This job entails research, analysis, and presentation of viewership trends of CBN Asia programs, competitor programs, local and international market conditions, and the broadcast industry in general;
  2. Prepare accurate viewership reports, broadcast schedules, and program evaluations using applicable software and relevant data
  3. Convert complex data into understandable tables, graphs, and written reports
  4. Measure the effectiveness of programs and strategies
  5. Present results to management and headquarters in a timely manner
  6. Maintain viewership and program database for tracking performance and easy retrieval of information
  7. Coordinate and preserve positive working relationships with the viewership data providers and carrier networks
  8. Monitor the broadcast of programs


  1. Bachelor’s degree, preferably in Statistics, Communication Research, or any related course
  2. Research-related work experience is an advantage
  3. Excellent analytical, statistical, mathematical skills
  4. Computer proficiency in Arianna Television Ratings Analysis software and MS applications (especially Excel and Powerpoint)
  5. Strong organizational, presentation, decision making, problem-solving, and time management skills
  6. Excellent oral and written communication skills in English and Filipino
  7. Strong interpersonal skills and ability to maintain positive working relationships with all levels
  8. A keen eye for detail and understanding of sensitivities, sensibilities, and behaviors of viewers
  9. Ability to network and obtain information from all possible sources
  10. Ability to work with minimal supervision
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